The welcome pack is a set of merch for new employees. As we put it together, we wanted to emphasize the fact that Yandex Market is a modern, tech-driven marketplace. That was why we went with parcel aesthetics: barcodes, postage stickers, and technical elements. Getting away from decorations, we focused on creating straightforward designs.
For hoodies, sweatshirts, and bags, we came up with a cut and design matched by the perfect color and fabric. The clothes are made of high-quality cotton with a density of 300 g/m2. Bringing everything together is graphic strips made with Jacquard weaves. It took about two months to produce the strips, but they were worth it.
Head of design — Ann Bolshakova
Senior designer — Alexey Brodovsky
Production manager — Nelli Borovkova
Producers — Evgenia Yudina, Vasily Lavrentev
Photographer — Alisa Abdulova
Adaptation Manager — Angelina Zonova
Senior designer — Alexey Brodovsky
Production manager — Nelli Borovkova
Producers — Evgenia Yudina, Vasily Lavrentev
Photographer — Alisa Abdulova
Adaptation Manager — Angelina Zonova
Type designer — Arthur Lebsack, type.today
